So I think I have a starting point. I think that the best way to start the Jabberwocky name is to start small and online. Most bakeries deal in clientele that are within the local commuting distance. This has nothing to do with anything accept logistics. But the internet reaches everywhere, if you can provide a service to them all, then you might just make a big enough niche to wiggle in. I think that my niche will be mailed baked goods.

We have embarked on a new world. In the past the only people that you knew were people who lived in your area. You were born in the same town that you went to school in. At that point you got a job and never left. You raised your family and then you died. Afterwards your family buried you in the same cemetery that your great grandmother was buried in. But in today's day and age that is no longer the case. Your family is now spread over several states and cities. So how can you enjoy a nice baked pastry with your loved ones? By ordering a baked good and having it shipped to them. Jabberwocky Bakery, bringing the kitchen table to your loved ones.

The idea is this. Cupcakes aren't really transportable very easily. So bake them in mason jars. This allows them to be shipped much more easily. The cupcakes sold with entail both the mundane, a plain vanilla bean with a plain chocolate frosting, to the exotic, I'm thinking a pumpkin pie cupcake would be delicious. All made from scratch and shipped to the person of your choosing. The jars themselves would have a spoon tied with a ribbon around the neck, and a sticker proclaiming the Jabberwocky Bakery with a website. With every order we double our potential customer base. Along with this will be cookies and muffins which are much more easily shipped. I'm also thinking of dabbling in cake pops to ship those I would poke them into the green Styrofoam blocks you find fake flowers in.

This is a simple blog. It is to detail the potential realization of a bakery named the "Jabberwocky Bakery". The idea behind the blog portion is to detail from square one what happens and to perhaps get some feedback on the more hair brained ideas I might have. Most bakeries don't get off the ground. They find their existence solely in the minds of those that look out the window and dream of different lives in which they somehow beat the odds and came out on top. Do I have any reason to believe that my dream won't end in a similar fashion. Nope, not a single reason do I have to believe that I might possibly become one of the few to open a successful bakery. But it's the dream that is the fun part isn't it?

Let me start over. My name is Richard C. Owen III. I don't really anticipate anyone ever reading this blog, and should anyone happen upon it the odds that they are A. related to me or B. a close personal friend are quite high. However, should you happen across this humble corner of the vast deserted landscape of the internet to stumble into this corner I welcome you.

I have had a love of baking from the first moment I figured it out. I have been ungifted and terrible at a large amount of the things that I have attempted in this world. Conversely the things that I have been gifted at have, for the most part, been things that I don't particularly enjoy. Baking and general cookery lies at the juncture between the two strains. For some reason I have just "got" baking. Hey, Superman could leap buildings in a single bound; I get the ability to bake well most of the time.

People get jobs. That's just a fact of life that we all must face. We never really prepare for it. It just kinda happens one day. It's like a pop quiz. You walk into the classroom and the teacher is handing out the test already, on a chapter that you didn't read, in a book whose title you didn't know until you read the heading at the top of the quiz. winding up in a job is kind of like that except worse. In the event that you have ever gone to school in your life you accept the possibility that you will have a quiz at some point in that time. The teacher reminds you, and you chose to blow it off. Then you take the quiz and that the end of it. With a job, you're stuck. Having a job is safe. If you have a job, no matter how unhappy you are, you can get by. It's like you show up for that quiz and it just goes on and on and on for years. You will never feel prepared. You will never look in the mirror and declare I have no regrets. That's the way it is. Don't pretend like you don't feel it.

I am very close to that point in my life. I will graduate college at the end of the year and I will have a job. I will sit in the desk and I will take the pop quiz. The most likely scenario is that I will never own a bakery named the "Jabberwocky Bakery." I have made peace with that fact. But there is a part of me that will always rebel against that. There is a part of me that will continue to fight for the idea that maybe the lottery will stack in my favor and I will fall into this job and it will be everything I hoped and dreamed it would be. The likely hood that this will be the case against all odds is comparable in size between a grain of dust and Mt. Everest. But hey, As long as there is one soldier left on the battlefield who believes in the cause, there is still a war. So I have had my time to vent. If you read it, thank you for your time. If you haven't odds are you never will and I thank you for at least stumbling here. Where will this all go? Likely off a cliff, but at least the ride will be memorable.